Fintech vs Banking – technology contesting the old establishment

The banking industry is facing a big challenge. It’s related to technological advancements and how they continuously alter consumer behavior. Two major trends are noticeable – transitioning from physical to digital money and a lot higher demand for convenience on the customer side.

Gaining back market presence

In the recent years banks’ innovation was sluggish and that’s putting it mildly. Paypal, Square and Mint were visionary enough to build services that digital users adopt and use on a daily basis. Today you can use Facebook Messanger or Venmo to send money to a friend rather than a bank app. Still, despite the progress in fintech, banks are not going anywhere in the foreseeable future. Money-transfer systems are too difficult for any startup to substitute, even Apple Pay is based on existing payment rails. If banks do not change their customer-facing systems, however, they will initially be providing the engine for fintech companies and later on possibly disappear.

Feeling too secure left banks in lethargy

Banks still feel secure – huge initial investment is by itself an enormous entry barrier in this business. There is also still high demand for ATMs and branches which is why these financial institutions have been somewhat “shielded” from technological progress. This security made them less consumer satisfaction oriented and more focused on driving down their internal costs and cross-sell services.

Today, however, money transactions have become almost entirely non-physical and what customers need almost as much as security is convenience. It is no surprise that mobile payments integrated in different platforms enjoy big success. Banks will have to either develop their own mobile solutions, buy already existing apps or become highly integrated with the backbone of such software – otherwise we might simply outgrow them. According to, retail banking satisfaction dropped in 2015. Development in the fintech has elevated consumer requirements to a more personalized service while at the same time reduced initial costs for new entrants. This most definitely puts banks in a position they would rather not be in.

It is no surprise that Venmo, LendingClub and Wealthfront have already stolen some profitable segments of an industry big banks spent millions to consolidate. Goldman Sachs even put a number to it – $470 billion in profits earned by fintech firms in 2015.

Banking in the following years

In order to stay in the game banks will also need to form new strategic alliances. For example, Messenger and Snapchat are quickly expanding their functionalities and these companies alongside many others will continue developing their financial services prospects. They already have the most important thing – large customer base, satisfied with their core services – adding more useful functionalities will be easily accepted. One extra button on their apps could replace whole banking institutions.

Some banks will choose to invest deeply in coming up with their own software – like Captal One with their Digital Lab. Others will more likely use their enormous resources to acquire fintech startups and provide an outside product to their customer base. In the next years customers will choose their financial institution based on product experience and not on value adding perks. Banks will not change fundamentally, but they will have to provide the best possible experience instead of focusing on their profitability.


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Launching Impasto Art on Google Play

Now Android users can also use the Impasto service to decorate their living or working space with beautiful art.

The Chromecast-enabled app has over 100 000 masterpieces from the collections of the Rijksmuseum (the Netherlands) and the J.Paul Getty Museum (USA) that can be streamed directly to TV screens.


Impasto Art can also be found in the App Store and is available on KPN and UPC set-top boxes.

Impasto Art Featured in Art Radar Journal

Impasto Art  – one of our projects – was featured among five most innovative art apps by Art Radar!

“Move away from smart phones and tablets towards luxurious home-viewing with Impasto Art. Freshly launched last month, the app offers free-of-charge streaming services that enable the enjoyment of some of the world’s finest masterpieces – in full-size, high-resolution quality.”

Keep those precious baby moments in the Bébéboek App!

Great news for all mothers and mothers-to-be since the Bébéboek App – our latest project – has been released!

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The Bébéboek App is one central place to store, share and edit the baby photos. Mothers can also keep records of baby’s height and weight which are plotted in the growth graphics.

The best thing of all is that the pictures and the graphics can be added a photo album directly in the app. The Bébéboek is then sent as a PDF per e-mail and can be ordered for printing.

This app was an assignment from Superunie  which has presented the Bébéboek App during the “Negen Maanden Beurs” (Nine Month Fair) in Amsterdam.

Impasto Art is now available on iOS

We’ve just launched the second app for the Impasto Art Project on iOS platform. The app is Chromecast and Airplay Enabled so you can easily convert your TV into the digital painting.

Just download the app and connect it to your Chromecast device. The artworks will be streamed directly to your TV screen. If you have an Apple TV, you can view the artworks using AirPlay.


You can set ‘Preferences’ according to your taste, or just enjoy the whole collection: paintings by old masters, modernists and impressionists in addition to drawings, prints and vintage photographs by world-famous artists.

In this pre mass-market version of the app you can view the works from the J. Paul Getty Museum (the United States) and the Rijksmuseum (the Netherlands). We will soon add more museum collections so there will be even more art to choose from. Enjoy!

Totally Revamped Travelling Connect iOS App

Fresh in the App Store – a new app  that we have developed for Travelling Connect, a loyalty program for frequent travelers whereby they earn air miles or hotel points when roaming abroad.

The app boasts of new features including not only rewards tracking but also data usage monitoring, city guides and deals on activities in more than 250 countries. All wrapped in a clean, modern look with geolocation and offline mode.